Matt Hodkinson

FIIG Securities

Marketing automation, design & build for events

Digital Marketing
CRO
Marketing Automation
Web

A solution built on the Marketo marketing automation platform that delivered the premium experience of the brand

Running many events per year required an efficient event marketing process. With client experience at its core, we automated the event registration process from sending the email, to registering, to confirming, to reminding, to attending and then to following up, making sure that the attendee has all of the information that they need at each step to reduce drop-outs. 

Tools

Marketo
Qualtrics
Adobe XD
Visual Studio Code
Adobe Photoshop
AddThis